The lifetime value concept; its use for relationship building

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Research Methodologies for the New Marketing
Editors	C.N.A. Molenaar, F.W. Plat, J.C. Hoekstra, P.S.H. Leeflang
Place of Publication	Amsterdam
Pages	41-64
Number of pages	24
Publication status	Published - 1996

Research programs

@inbook{98c68402db32464f99af6db7c24a1cd9,

title = "The lifetime value concept; its use for relationship building",

author = "JC Hoekstra and KRE Huizingh",

year = "1996",

language = "Undefined/Unknown",

pages = "41--64",

editor = "C.N.A. Molenaar and F.W. Plat and J.C. Hoekstra and P.S.H. Leeflang",

booktitle = "Research Methodologies for the New Marketing",

}