The Limits of Competition between Strategic Alliance Partners

LP Bucklin; M Hoekstra

The Limits of Competition between Strategic Alliance Partners

LP Bucklin, M Hoekstra

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing: Its Dynamics and Challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994
Editors	J. Bloemer, J. Lemmink, H. Kasper
Place of Publication	Maastricht
Pages	1227-1229
Number of pages	3
Publication status	Published - 1994

Cite this

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title = "The Limits of Competition between Strategic Alliance Partners",

author = "LP Bucklin and M Hoekstra",

year = "1994",

language = "Undefined/Unknown",

isbn = "9080192910",

pages = "1227--1229",

editor = "J. Bloemer and J. Lemmink and H. Kasper",

booktitle = "Marketing: Its Dynamics and Challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994",

}

The Limits of Competition between Strategic Alliance Partners. / Bucklin, LP; Hoekstra, M.
Marketing: Its Dynamics and Challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994. ed. / J. Bloemer; J. Lemmink; H. Kasper. Maastricht, 1994. p. 1227-1229.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - The Limits of Competition between Strategic Alliance Partners

AU - Bucklin, LP

AU - Hoekstra, M

PY - 1994

Y1 - 1994

M3 - Chapter

SN - 9080192910

SP - 1227

EP - 1229

BT - Marketing: Its Dynamics and Challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994

A2 - Bloemer, J.

A2 - Lemmink, J.

A2 - Kasper, H.

CY - Maastricht

ER -