| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 565-582 |
| Number of pages | 18 |
| Journal | Journal of Marketing Management |
| Volume | 16 |
| Issue number | 6 |
| Publication status | Published - 2003 |
The link between surprise and satisfaction: an exploratory research on how best to measure surprise
Research output: Contribution to journal › Article › Academic › peer-review