The Management of Corporate Communication

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate Level Marketing
Editors	John Balmer, Stephen Greyser
Place of Publication	London
Publisher	Routledge
Pages	161-171
Number of pages	11
Publication status	Published - 2003

Research programs

@inbook{50656dd7650a4f798770fb71d6e3650a,

title = "The Management of Corporate Communication",

author = "{van Riel}, Cees",

year = "2003",

language = "Undefined/Unknown",

pages = "161--171",

editor = "John Balmer and Stephen Greyser",

booktitle = "Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate Level Marketing",

publisher = "Routledge",

address = "United States",

}