The Management of Corporate Communication

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationRevealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate Level Marketing
EditorsJohn Balmer, Stephen Greyser
Place of PublicationLondon
PublisherRoutledge
Pages161-171
Number of pages11
Publication statusPublished - 2003

Cite this