The Market Valuation of Internet Channel Additions

I Geyskens, KJP (Katrijn) Gielens, MG (Marnik) Dekimpe

Research output: Contribution to journal › Article › Academic › peer-review

432 Citations (Scopus)

Access to Document

@article{0e2bde0eab164f0a8b4ce7633382774c,

title = "The Market Valuation of Internet Channel Additions",

author = "I Geyskens and Gielens, {KJP (Katrijn)} and Dekimpe, {MG (Marnik)}",

year = "2002",

doi = "10.1509/jmkg.66.2.102.18478",

language = "Undefined/Unknown",

volume = "66",

pages = "102--119",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "2",

}