The market value of R&D, patents and trademarks

P Sandner, Joern Block

Research output: Contribution to journalArticleAcademicpeer-review

177 Citations (Scopus)

Abstract

This paper investigates the effects of trademarks on the market value of firms. The results show that trademarks have a positive effect on firm value. Next, the firms' market values are regressed on indicators of trademark value such as trademark seniorities, the number of oppositions filed, and the number of product and services classes covered. We found that they at least partially reflect trademark value.
Original languageEnglish
Pages (from-to)969-985
Number of pages17
JournalResearch Policy
Volume40
Issue number7
DOIs
Publication statusPublished - 2011

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