The market value of R&D, patents and trademarks

P Sandner; Joern Block

doi:10.1016/j.respol.2011.04.004

The market value of R&D, patents and trademarks

P Sandner
, Joern Block

Applied Economics

Research output: Contribution to journal › Article › Academic › peer-review

259 Citations (Scopus)

Abstract

This paper investigates the effects of trademarks on the market value of firms. The results show that trademarks have a positive effect on firm value. Next, the firms' market values are regressed on indicators of trademark value such as trademark seniorities, the number of oppositions filed, and the number of product and services classes covered. We found that they at least partially reflect trademark value.

Original language	English
Pages (from-to)	969-985
Number of pages	17
Journal	Research Policy
Volume	40
Issue number	7
DOIs	https://doi.org/10.1016/j.respol.2011.04.004
Publication status	Published - 2011

Research programs

EUR ESE 30

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10.1016/j.respol.2011.04.004

http://hdl.handle.net/1765/26115

Cite this

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AB - This paper investigates the effects of trademarks on the market value of firms. The results show that trademarks have a positive effect on firm value. Next, the firms' market values are regressed on indicators of trademark value such as trademark seniorities, the number of oppositions filed, and the number of product and services classes covered. We found that they at least partially reflect trademark value.

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The market value of R&D, patents and trademarks

Abstract

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