The Marketing - R&D Interface and New Product Performance : A Study in the Pharmaceutical Industry

MAAM Leenders

Research output: Types of Thesis › Doctoral Thesis › Internal

Original language	Undefined/Unknown
Awarding Institution	Erasmus University Rotterdam
Supervisors/Advisors	Wierenga, Berend, Supervisor Janszen, Supervisor
Award date	25 Jun 1998
Publisher	Erasmus Universiteit Rotterdam (EUR)
Publication status	Published - 25 Jun 1998

Access to Document

@phdthesis{a67896e0559d428a95ed9114efb7cd4e,

title = "The Marketing - R&D Interface and New Product Performance : A Study in the Pharmaceutical Industry",

author = "MAAM Leenders",

year = "1998",

month = jun,

day = "25",

language = "Undefined/Unknown",

publisher = "Erasmus Universiteit Rotterdam (EUR)",

school = "Erasmus University Rotterdam",

}