The Marketing - R&D Interface and New Product Performance : A Study in the Pharmaceutical Industry

MAAM Leenders

Research output: Types of ThesisDoctoral ThesisInternal

Original languageUndefined/Unknown
Awarding Institution
  • Erasmus University Rotterdam
Supervisors/Advisors
  • Wierenga, Berend, Supervisor
  • Janszen, Supervisor
Award date25 Jun 1998
Publisher
Publication statusPublished - 25 Jun 1998

Cite this