The measurement of market oriëntation: a promising tool for management for management

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationProceedings of the CEMS academic Conference "Recent Developments in economics and business Administration", April 20-22, Wirtschaftuniversität, Vienna, Austria
EditorsM. Bergadáa
Place of PublicationVienna, Austria
Pages1-18
Number of pages18
Publication statusPublished - 1995

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