The measurement of market oriëntation: a promising tool for management for management

Gerrit van Bruggen; Ale Smidts

The measurement of market oriëntation: a promising tool for management for management

Department of Marketing Management

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Proceedings of the CEMS academic Conference "Recent Developments in economics and business Administration", April 20-22, Wirtschaftuniversität, Vienna, Austria
Editors	M. Bergadáa
Place of Publication	Vienna, Austria
Pages	1-18
Number of pages	18
Publication status	Published - 1995

Cite this

@inbook{4e581309e06f4a40966d9823b252ecbf,

title = "The measurement of market ori{\"e}ntation: a promising tool for management for management",

author = "{van Bruggen}, Gerrit and Ale Smidts",

year = "1995",

language = "Undefined/Unknown",

pages = "1--18",

editor = "M. Bergad{\'a}a",

booktitle = "Proceedings of the CEMS academic Conference {"}Recent Developments in economics and business Administration{"}, April 20-22, Wirtschaftuniversit{\"a}t, Vienna, Austria",

}

The measurement of market oriëntation: a promising tool for management for management. / van Bruggen, Gerrit ; Smidts, Ale.

Proceedings of the CEMS academic Conference "Recent Developments in economics and business Administration", April 20-22, Wirtschaftuniversität, Vienna, Austria. ed. / M. Bergadáa. Vienna, Austria, 1995. p. 1-18.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - The measurement of market oriëntation: a promising tool for management for management

AU - van Bruggen, Gerrit

AU - Smidts, Ale

PY - 1995

Y1 - 1995

M3 - Chapter

SP - 1

EP - 18

BT - Proceedings of the CEMS academic Conference "Recent Developments in economics and business Administration", April 20-22, Wirtschaftuniversität, Vienna, Austria

A2 - Bergadáa, M.

CY - Vienna, Austria

ER -