The mediating effect of NPD-activities and NPD-performance on the relationship between market orientation and organizational performance

F (Fred) Langerak, EJ Hultink, HSJ (Henry) Robben

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages46
EditionERIM Report Series Research in Management (issn 1566-5283) 50
Publication statusPublished - 2000

Publication series

SeriesERIM Report Series Research in Management (issn 1566-5283)
Volume50

Bibliographical note

ERS-2000-50-MKT

Research programs

  • RSM MKT

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