"The mediating role of NPD proficiency and NPD performance in the relationship between market orientation and organizational performance"

F (Fred) Langerak, EJ Hultink, HSJ (Henry) Robben

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publication"Driving business growth through innovation" Proceedings Product Development & Management Association Conference, New Orleans
EditorsM.M. Montoya-Weiss
Place of PublicationNew Orleans
Pages223-246
Number of pages24
Publication statusPublished - 2000

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