The Mixed Blessings of the Euro

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationUnderstanding Marketing: A European Casebook
EditorsC. Phillips, A.Th.H. Pruyn, M-P. Kestemont
Place of PublicationChichester. etc.
PublisherJohn Wiley & Sons Inc.
Pages---
ISBN (Print)047186093X
Publication statusPublished - 2000

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