Original language | Undefined/Unknown |
---|---|
Title of host publication | Understanding Marketing: A European Casebook |
Editors | C. Phillips, A.Th.H. Pruyn, M-P. Kestemont |
Place of Publication | Chichester. etc. |
Publisher | John Wiley & Sons Inc. |
Pages | --- |
ISBN (Print) | 047186093X |
Publication status | Published - 2000 |
Research programs
- RSM MKT