The Mixed Blessings of the Euro

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Understanding Marketing: A European Casebook
Editors	C. Phillips, A.Th.H. Pruyn, M-P. Kestemont
Place of Publication	Chichester. etc.
Publisher	John Wiley & Sons Inc.
Pages	---
ISBN (Print)	047186093X
Publication status	Published - 2000

Research programs

@inbook{70008831c6b0446dba61c19cdec67bd4,

title = "The Mixed Blessings of the Euro",

author = "\{van Everdingen\}, Yvonne and AThH Pruyn",

year = "2000",

language = "Undefined/Unknown",

isbn = "047186093X",

pages = "------",

editor = "C. Phillips and A.Th.H. Pruyn and M-P. Kestemont",

booktitle = "Understanding Marketing: A European Casebook",

publisher = "John Wiley \& Sons Inc.",

address = "United States",

}