Original language | Undefined/Unknown |
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Title of host publication | Enhancing knowledge development in marketing |
Editors | W.M. Pride, G.T.M. Hult |
Place of Publication | Chicago |
Pages | 147-148 |
Number of pages | 2 |
Publication status | Published - 1997 |
The moderating influence of strategy on the market orientation performance relationship
F (Fred) Langerak, Harry Commandeur, RT Frambach, B Hillebrand, RAW Kok
Research output: Chapter/Conference proceeding › Chapter › Academic