The moderating influence of strategy on the market orientation performance relationship

F (Fred) Langerak, Harry Commandeur, RT Frambach, B Hillebrand, RAW Kok

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationEnhancing knowledge development in marketing
EditorsW.M. Pride, G.T.M. Hult
Place of PublicationChicago
Number of pages2
Publication statusPublished - 1997

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