The Moderating Role of Submarket Dynamics on the Product Customization–Firm Survival Relationship

Research output: Contribution to journalArticleAcademicpeer-review

3 Citations (Scopus)
Original languageEnglish
Pages (from-to)1049-1064
Number of pages16
JournalOrganization Science
Volume27
Issue number4
DOIs
Publication statusPublished - 27 Jul 2016

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