The Motion Picture Industry: Critical Issues in Practice, Current Research and New Research Directions

J Eliashberg, A Elberse, MAAM Leenders

Research output: Contribution to journalArticleAcademicpeer-review

308 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)639-661
Number of pages23
JournalMarketing Science
Volume25
Issue number6
Publication statusPublished - 2006

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