The Motion Picture Industry: Critical Issues in Practice, Current Research and New Research Directions

J Eliashberg, A Elberse, MAAM Leenders

Research output: Contribution to journal › Article › Academic › peer-review

346 Citations (Scopus)

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@article{69c994f5298a438399ad819d37fcb436,

title = "The Motion Picture Industry: Critical Issues in Practice, Current Research and New Research Directions",

author = "J Eliashberg and A Elberse and MAAM Leenders",

year = "2006",

language = "Undefined/Unknown",

volume = "25",

pages = "639--661",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "6",

}