The necessity for a local level of gastronomic tourism standardization - The case of Torino's city branding

Henk Vries, FM Go, S Alpe

Research output: Chapter/Conference proceedingChapterAcademic

4 Citations (Scopus)

Abstract

This study investigates the role and opportunities of gastronomy within the cultural re-branding of a city. Entrepreneurs and tourism authorities can emphasize the uniqueness of local cuisine but the common offer by different companies also requires alignment and standardization in order to define what they have in common, to assure product and service quality, and to communicate the service offer to potential customers. This creates a tension between standardization and authenticity: both concepts seem to contradict each other but these are needed in combination. This paradox is explored using the case of an alternative food network in the Italian city Torino. Our findings show the potential of this combined approach of authenticity and local standardization.
Original languageEnglish
Title of host publicationModeling Innovation Sustainability and Technologies
EditorsA. Dias, B. Salmelin, D. Pereira, J. M.S. Dias
Place of PublicationCham
PublisherSpringer-Verlag
Pages205-221
Number of pages18
ISBN (Print)9783319671017
DOIs
Publication statusPublished - 2018

Research programs

  • RSM LIS

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