TY - JOUR
T1 - The necessity of collaboration in branding
T2 - Analysing the conditions for output legitimacy through qualitative comparative analysis (QCA)
AU - Klijn, Erik Hans
AU - Nederhand, Jose
AU - Stevens, Vidar
N1 - Funding:
This work was supported by the European Union’s Horizon 2020 research and innovation programme under grant number 726840 (TROPICO project – Transforming into Open, Innovative and Collaborative Governments). [726840].
Publisher Copyright:
© 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
PY - 2022
Y1 - 2022
N2 - This article examines the conditions for achieving output legitimacy in branding processes. Branding is a governance strategy that, according to branding and governance theory, relies heavily on involving, and collaborating with, actors. This research, based on a qualitative comparative analysis of 30 companies involved in a place branding campaign, shows that, although collaboration in branding is important, it is not a necessary condition for achieving legitimacy. The analysis shows the importance of studying collaboration together with more perceptional conditions such as place identity and place dependency to explain output legitimacy.
AB - This article examines the conditions for achieving output legitimacy in branding processes. Branding is a governance strategy that, according to branding and governance theory, relies heavily on involving, and collaborating with, actors. This research, based on a qualitative comparative analysis of 30 companies involved in a place branding campaign, shows that, although collaboration in branding is important, it is not a necessary condition for achieving legitimacy. The analysis shows the importance of studying collaboration together with more perceptional conditions such as place identity and place dependency to explain output legitimacy.
UR - http://www.scopus.com/inward/record.url?scp=85119034418&partnerID=8YFLogxK
U2 - 10.1080/14719037.2021.2000252
DO - 10.1080/14719037.2021.2000252
M3 - Article
AN - SCOPUS:85119034418
VL - 24
SP - 655
EP - 673
JO - Public Management Review
JF - Public Management Review
SN - 1471-9037
IS - 5
ER -