The opening and reading behavior of business-to-business direct mail

Kristof de Wulf, JC Hoekstra, Harry Commandeur

Research output: Contribution to journalArticleAcademicpeer-review

8 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)133-145
Number of pages13
JournalIndustrial Marketing Management
Volume29
Issue number2
Publication statusPublished - 2000

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