The opening and reading behavior of business-to-business direct mail

Research output: Contribution to journal › Article › Academic › peer-review

8 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	133-145
Number of pages	13
Journal	Industrial Marketing Management
Volume	29
Issue number	2
Publication status	Published - 2000

March 2000

Research programs

@article{bce1a18ddc294589aa4b1de6a39e3dfe,

title = "The opening and reading behavior of business-to-business direct mail",

author = "\{de Wulf\}, Kristof and JC Hoekstra and Harry Commandeur",

note = "March 2000",

year = "2000",

language = "Undefined/Unknown",

volume = "29",

pages = "133--145",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier Inc.",

number = "2",

}