The Perceived Usefulness of Marketing Management Support Systems: Closing the Reality-Perception Gap

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

Original language	English
Title of host publication	Looking Back, Looking Forward: Shaping the Future of Research in Marketing
Place of Publication	Austin TX
Publisher	American Marketing Association
Pages	32
Publication status	Published - 18 Feb 2011

Research programs

@inproceedings{0a40866dde8e4d59acb6b9631a0d42ab,

title = "The Perceived Usefulness of Marketing Management Support Systems: Closing the Reality-Perception Gap",

author = "NAP Althuizen and {De Bruyn}, A and {van Bruggen}, Gerrit and Berend Wierenga",

year = "2011",

month = feb,

day = "18",

language = "English",

pages = "32",

booktitle = "Looking Back, Looking Forward: Shaping the Future of Research in Marketing",

publisher = "American Marketing Association",

address = "United States",

}

The Perceived Usefulness of Marketing Management Support Systems: Closing the Reality-Perception Gap. / Althuizen, NAP; De Bruyn, A; van Bruggen, Gerrit et al.
Looking Back, Looking Forward: Shaping the Future of Research in Marketing. Austin TX: American Marketing Association, 2011. p. 32.

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

TY - GEN

T1 - The Perceived Usefulness of Marketing Management Support Systems: Closing the Reality-Perception Gap

AU - Althuizen, NAP

AU - De Bruyn, A

AU - van Bruggen, Gerrit

AU - Wierenga, Berend

PY - 2011/2/18

Y1 - 2011/2/18

M3 - Conference proceeding

SP - 32

BT - Looking Back, Looking Forward: Shaping the Future of Research in Marketing

PB - American Marketing Association

CY - Austin TX

ER -