The power of social media storytelling in destination branding

Fred Lund, SA Cohen, C Scarles

Research output: Contribution to journalArticleAcademicpeer-review

196 Citations (Scopus)
Original languageEnglish
Pages (from-to)271-280
Number of pages10
JournalJournal of Destination Marketing & Management
Volume8
DOIs
Publication statusPublished - 2018
Externally publishedYes

Research programs

  • ESHCC M&C

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