The Power of Store Brands: Intrinsic Loyalty and Conquesting Power

JBEM Steenkamp, MG (Marnik) Dekimpe

Research output: Contribution to journalArticleAcademicpeer-review

Original languageUndefined/Unknown
Pages (from-to)917-930
Number of pages13
JournalLong Range Planning
Volume30
Issue number6
Publication statusPublished - 1997
Externally publishedYes

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