The powerful triangle of marketing data, managerial judgment, and marketing management support systems

Research output: Contribution to journal › Article › Academic › peer-review

Original language	Undefined/Unknown
Pages (from-to)	796-814
Number of pages	19
Journal	European Journal of Marketing
Volume	35
Issue number	7/8
DOIs	https://doi.org/10.1108/EUM0000000005726
Publication status	Published - 2001

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@article{e6214c3a24c54af8b0c2634c2f72031b,

title = "The powerful triangle of marketing data, managerial judgment, and marketing management support systems",

author = "{van Bruggen}, Gerrit and Ale Smidts and Berend Wierenga",

year = "2001",

doi = "10.1108/EUM0000000005726",

language = "Undefined/Unknown",

volume = "35",

pages = "796--814",

journal = "European Journal of Marketing",

issn = "0309-0566",

number = "7/8",

}

TY - JOUR

T1 - The powerful triangle of marketing data, managerial judgment, and marketing management support systems

AU - van Bruggen, Gerrit

AU - Smidts, Ale

AU - Wierenga, Berend

PY - 2001

Y1 - 2001

U2 - 10.1108/EUM0000000005726

DO - 10.1108/EUM0000000005726

M3 - Article

SN - 0309-0566

VL - 35

SP - 796

EP - 814

JO - European Journal of Marketing

JF - European Journal of Marketing

IS - 7/8

ER -