The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original language	Undefined/Unknown
Number of pages	35
Edition	ERIM Report Series Research in Management (issn 1566-5283) 33
Publication status	Published - 2000

Series	ERIM Report Series Research in Management (issn 1566-5283)
Volume	33

ERS-2000-33-MKT

Research programs

@book{dc65590062bb475ba2fede5bce44c66f,

title = "The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems",

author = "{van Bruggen}, Gerrit and Ale Smidts and Berend Wierenga",

note = "ERS-2000-33-MKT",

year = "2000",

language = "Undefined/Unknown",

series = "ERIM Report Series Research in Management (issn 1566-5283)",

edition = "ERIM Report Series Research in Management (issn 1566-5283) 33",

}

The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems. / van Bruggen, Gerrit ; Smidts, Ale ; Wierenga, Berend.
ERIM Report Series Research in Management (issn 1566-5283) 33 ed. 2000. 35 p. (ERIM Report Series Research in Management (issn 1566-5283), Vol. 33).

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

TY - BOOK

T1 - The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems

AU - van Bruggen, Gerrit

AU - Smidts, Ale

AU - Wierenga, Berend

N1 - ERS-2000-33-MKT

PY - 2000

Y1 - 2000

UR - http://www.eur.nl/WebDOC/doc/erim/erimrs20000825102912.pdf

M3 - Report

T3 - ERIM Report Series Research in Management (issn 1566-5283)

BT - The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems

ER -