The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages35
EditionERIM Report Series Research in Management (issn 1566-5283) 33
Publication statusPublished - 2000

Publication series

SeriesERIM Report Series Research in Management (issn 1566-5283)
Volume33

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