The powerstul triangle of marketing data, managerial cognition and marketing management support systems

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Managerial and Organizational Cognition
Editors	T. Lant, Z. Shapira
Place of Publication	New York
Pages	16-16
Number of pages	1
Publication status	Published - 1998

Cite this

@inbook{67ffd67dc41541f18d09d3c70c8e4e2d,

title = "The powerstul triangle of marketing data, managerial cognition and marketing management support systems",

author = "{van Bruggen}, Gerrit and Ale Smidts and Berend Wierenga",

year = "1998",

language = "Undefined/Unknown",

pages = "16--16",

editor = "T. Lant and Z. Shapira",

booktitle = "Managerial and Organizational Cognition",

}