The powerstul triangle of marketing data, managerial cognition and marketing management support systems

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationManagerial and Organizational Cognition
EditorsT. Lant, Z. Shapira
Place of PublicationNew York
Pages16-16
Number of pages1
Publication statusPublished - 1998

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