The proficiency in new product commercialization activities of market-oriented firms

  • F (Fred) Langerak
  • , EJ Hultink

Research output: Chapter/Conference proceeding › Chapter › Academic

Original languageUndefined/Unknown
Title of host publicationProceedings 30th EMAC Conference, Bergen, Norway, 8th-11th May, 1-5
Place of PublicationBergen, Norway
Publication statusPublished - 2001

Research programs

  • RSM MKT

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