The profitability of sales promotions

CDG Verstappen, AGAL Vorst, Berend Wierenga

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing Management: Strategy and Organization: proceedings of the EMAC conference
Editors	P. Andersson et al
Place of Publication	Stockholm
Pages	173-177
Number of pages	5
Publication status	Published - 1998

Cite this

@inbook{9de1eb32465146a1a73bd7a4f25e4265,

title = "The profitability of sales promotions",

author = "CDG Verstappen and AGAL Vorst and Berend Wierenga",

year = "1998",

language = "Undefined/Unknown",

isbn = "9172584823",

pages = "173--177",

editor = "{Andersson et al}, P.",

booktitle = "Marketing Management: Strategy and Organization: proceedings of the EMAC conference",

}