The profitability of sales promotions

CDG Verstappen, AGAL Vorst, Berend Wierenga

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing Management: Strategy and Organization: proceedings of the EMAC conference
EditorsP. Andersson et al
Place of PublicationStockholm
Pages173-177
Number of pages5
Publication statusPublished - 1998

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