The psychology of country-of-origin effects

PWJ Verlegh

Research output: Contribution to journalArticleAcademic

Original languageUndefined/Unknown
Pages (from-to)102-108
Number of pages7
JournalVezetestudomany (Budapest Management Review)
Volume28
Issue number7-8
Publication statusPublished - 2006

Research programs

  • RSM MKT

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