Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 539-553 |
Number of pages | 15 |
Journal | Industrial Marketing Management |
Volume | 29 |
Publication status | Published - 2000 |
Research programs
- RSM MKT
W Faes, PMHM (Paul) Matthyssens, K Vandenbempt
Research output: Contribution to journal › Article › Academic › peer-review
Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 539-553 |
Number of pages | 15 |
Journal | Industrial Marketing Management |
Volume | 29 |
Publication status | Published - 2000 |