| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 539-553 |
| Number of pages | 15 |
| Journal | Industrial Marketing Management |
| Volume | 29 |
| Publication status | Published - 2000 |
Research programs
- RSM MKT
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Research output: Contribution to journal › Article › Academic › peer-review
| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 539-553 |
| Number of pages | 15 |
| Journal | Industrial Marketing Management |
| Volume | 29 |
| Publication status | Published - 2000 |