The quest for citations: drivers of article impact

Stefan Stremersch, IWJ (Isabel) Verniers, PC Verhoef

Research output: Contribution to journal › Article › Academic › peer-review

248 Citations (Scopus)

Access to Document

@article{0a458658d03f4eccb58318612f199c69,

title = "The quest for citations: drivers of article impact",

author = "Stefan Stremersch and Verniers, {IWJ (Isabel)} and PC Verhoef",

year = "2007",

doi = "10.1509/jmkg.71.3.171",

language = "English",

volume = "71",

pages = "171--193",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "3",

}