The quest for citations: drivers of article impact

Stefan Stremersch, IWJ (Isabel) Verniers, PC Verhoef

Research output: Contribution to journalArticleAcademicpeer-review

218 Citations (Scopus)
Original languageEnglish
Pages (from-to)171-193
Number of pages23
JournalJournal of Marketing
Volume71
Issue number3
DOIs
Publication statusPublished - 2007

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