Original language | Undefined/Unknown |
---|---|
Title of host publication | Scanning and Focussing |
Editors | X Forschungsgruppe |
Place of Publication | München |
Pages | 119-138 |
Number of pages | 20 |
Publication status | Published - 1994 |
Externally published | Yes |
The RAM-Conveyor theory of creative strenghteners in Ads
JR (John) Rossiter
Research output: Chapter/Conference proceeding › Chapter › Academic