The RAM-Conveyor theory of creative strenghteners in Ads

JR (John) Rossiter

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationScanning and Focussing
EditorsX Forschungsgruppe
Place of PublicationMünchen
Pages119-138
Number of pages20
Publication statusPublished - 1994
Externally publishedYes

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