The relationship between customer and supplier perceptions of the manufacturer's market orientation and its business performance

Research output: Contribution to journal › Article › Academic

29 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	43-62
Number of pages	20
Journal	International Journal of Market Research
Volume	43
Issue number	1
Publication status	Published - 2001

Research programs

@article{130045a3d45e48cbb1249813e64fbd96,

title = "The relationship between customer and supplier perceptions of the manufacturer's market orientation and its business performance",

author = "Langerak, \{F (Fred)\}",

year = "2001",

language = "Undefined/Unknown",

volume = "43",

pages = "43--62",

journal = "International Journal of Market Research",

issn = "1470-7853",

publisher = "SAGE Publications Ltd",

number = "1",

}