"The relationship between cutomers' and suppliers' perceptions of market orientation on the business performance of manufacturers

F (Fred) Langerak

"The relationship between cutomers' and suppliers' perceptions of market orientation on the business performance of manufacturers

F (Fred) Langerak

Department of Marketing Management

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	"Marketing in a time of great change: Key forces shaping market in the 21st century" Proceedings 2000 American Marketing Association Winter Educator's Conference, Chicago
Editors	J.P. Workman, W.D. Perreault Jr.
Place of Publication	Chicago
Pages	125-126
Number of pages	2
Publication status	Published - 2000

Research programs

RSM MKT

Cite this

Langerak, F. (2000). "The relationship between cutomers' and suppliers' perceptions of market orientation on the business performance of manufacturers. In J. P. Workman, & W. D. Perreault Jr. (Eds.), "Marketing in a time of great change: Key forces shaping market in the 21st century" Proceedings 2000 American Marketing Association Winter Educator's Conference, Chicago (pp. 125-126).

Langerak, F (Fred). / "The relationship between cutomers' and suppliers' perceptions of market orientation on the business performance of manufacturers. "Marketing in a time of great change: Key forces shaping market in the 21st century" Proceedings 2000 American Marketing Association Winter Educator's Conference, Chicago. editor / J.P. Workman ; W.D. Perreault Jr. Chicago, 2000. pp. 125-126

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title = "{"}The relationship between cutomers' and suppliers' perceptions of market orientation on the business performance of manufacturers",

author = "Langerak, \{F (Fred)\}",

year = "2000",

language = "Undefined/Unknown",

pages = "125--126",

editor = "J.P. Workman and \{Perreault Jr.\}, W.D.",

booktitle = "{"}Marketing in a time of great change: Key forces shaping market in the 21st century{"} Proceedings 2000 American Marketing Association Winter Educator's Conference, Chicago",

}

Langerak, F 2000, "The relationship between cutomers' and suppliers' perceptions of market orientation on the business performance of manufacturers. in JP Workman & WD Perreault Jr. (eds), "Marketing in a time of great change: Key forces shaping market in the 21st century" Proceedings 2000 American Marketing Association Winter Educator's Conference, Chicago. Chicago, pp. 125-126.

"The relationship between cutomers' and suppliers' perceptions of market orientation on the business performance of manufacturers. / Langerak, F (Fred).
"Marketing in a time of great change: Key forces shaping market in the 21st century" Proceedings 2000 American Marketing Association Winter Educator's Conference, Chicago. ed. / J.P. Workman; W.D. Perreault Jr. Chicago, 2000. p. 125-126.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - "The relationship between cutomers' and suppliers' perceptions of market orientation on the business performance of manufacturers

AU - Langerak, F (Fred)

PY - 2000

Y1 - 2000

M3 - Chapter

SP - 125

EP - 126

BT - "Marketing in a time of great change: Key forces shaping market in the 21st century" Proceedings 2000 American Marketing Association Winter Educator's Conference, Chicago

A2 - Workman, J.P.

A2 - Perreault Jr., W.D.

CY - Chicago

ER -

Langerak F. "The relationship between cutomers' and suppliers' perceptions of market orientation on the business performance of manufacturers. In Workman JP, Perreault Jr. WD, editors, "Marketing in a time of great change: Key forces shaping market in the 21st century" Proceedings 2000 American Marketing Association Winter Educator's Conference, Chicago. Chicago. 2000. p. 125-126