The relationship between the Marketing-R&D Interface and new product performance: an empirical study in the pharmaceutical industry

MAAM Leenders, Berend Wierenga

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationBook of Abstracts, Marketing Science Conference, Berkeley
EditorsT. Erdem, et al
Place of PublicationBerkeley
PublisherUniversity of California
Number of pages1
Publication statusPublished - 1997

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