The relationship between the Marketing-R&D Interface and new product performance: an empirical study in the pharmaceutical industry

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Book of Abstracts, Marketing Science Conference, Berkeley
Editors	T. Erdem, et al
Place of Publication	Berkeley
Publisher	University of California
Pages	102-102
Number of pages	1
Publication status	Published - 1997

Research programs

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title = "The relationship between the Marketing-R\&D Interface and new product performance: an empirical study in the pharmaceutical industry",

author = "MAAM Leenders and Berend Wierenga",

year = "1997",

language = "Undefined/Unknown",

pages = "102--102",

editor = "T. Erdem and et al",

booktitle = "Book of Abstracts, Marketing Science Conference, Berkeley",

publisher = "University of California",

address = "United States",

}

The relationship between the Marketing-R&D Interface and new product performance: an empirical study in the pharmaceutical industry. / Leenders, MAAM; Wierenga, Berend.
Book of Abstracts, Marketing Science Conference, Berkeley. ed. / T. Erdem; et al. Berkeley: University of California, 1997. p. 102-102.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

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AU - Wierenga, Berend

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