The Rise of New Technologies in Marketing: A Framework and Outlook

Donna L. Hoffman; C. Page Moreau; Stefan Stremersch; Michel Wedel

doi:10.1177/00222429211061636

The Rise of New Technologies in Marketing: A Framework and Outlook

Donna L. Hoffman^*, C. Page Moreau, Stefan Stremersch, Michel Wedel

^*Corresponding author for this work

Research output: Contribution to journal › Editorial › Popular

88 Citations (Scopus)

Original language	English
Pages (from-to)	1-6
Number of pages	6
Journal	Journal of Marketing
Volume	86
Issue number	1
DOIs	https://doi.org/10.1177/00222429211061636
Publication status	Published - Jan 2022

Bibliographical note

Funding Information:
The authors would like to thank Mark Houston, Chris Moorman, Rob Palmatier, Werner Reinartz, and Harald van Heerde for their comments on previous drafts.

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10.1177/00222429211061636

Cite this

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title = "The Rise of New Technologies in Marketing: A Framework and Outlook",

author = "Hoffman, {Donna L.} and Moreau, {C. Page} and Stefan Stremersch and Michel Wedel",

note = "Funding Information: The authors would like to thank Mark Houston, Chris Moorman, Rob Palmatier, Werner Reinartz, and Harald van Heerde for their comments on previous drafts.",

year = "2022",

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language = "English",

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AU - Hoffman, Donna L.

AU - Moreau, C. Page

AU - Stremersch, Stefan

AU - Wedel, Michel

N1 - Funding Information: The authors would like to thank Mark Houston, Chris Moorman, Rob Palmatier, Werner Reinartz, and Harald van Heerde for their comments on previous drafts.

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DO - 10.1177/00222429211061636

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SN - 0022-2429

VL - 86

SP - 1

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JO - Journal of Marketing

JF - Journal of Marketing

IS - 1

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The Rise of New Technologies in Marketing: A Framework and Outlook

Bibliographical note

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