The Rise of New Technologies in Marketing: A Framework and Outlook

Donna L. Hoffman*, C. Page Moreau, Stefan Stremersch, Michel Wedel

*Corresponding author for this work

Research output: Contribution to journalEditorialPopular

62 Citations (Scopus)
Original languageEnglish
Pages (from-to)1-6
Number of pages6
JournalJournal of Marketing
Issue number1
Publication statusPublished - Jan 2022

Bibliographical note

Funding Information:
The authors would like to thank Mark Houston, Chris Moorman, Rob Palmatier, Werner Reinartz, and Harald van Heerde for their comments on previous drafts.

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