| Original language | English |
|---|---|
| Title of host publication | Routledge Companion to Digital Consumption |
| Editors | R.W. Belk, R. Llamas |
| Place of Publication | London |
| Publisher | Routledge |
| Pages | 102-112 |
| Number of pages | 11 |
| ISBN (Print) | 9780415679923 |
| Publication status | Published - 2013 |
The Rise of the Customer Database: From Commercial Surveillance to Customer Production
Jason Pridmore, D Zwick
Research output: Chapter/Conference proceeding › Chapter › Academic
3
Citations
(Scopus)