The ROI of Marketiing Management Support Systems

Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review

Original language	English
Title of host publication	Liber Amicorum in honoir of Peter S.H. Leeflang
Editors	P.C. Verhoef, J.E. Wieringa, J.C. Hoekstra
Place of Publication	Groningen
Pages	169-192
Number of pages	24
Publication status	Published - 2011

Cite this

@inproceedings{fcf2503bd6ff4dbd97e8cc4d0f4cdc0b,

title = "The ROI of Marketiing Management Support Systems",

author = "Berend Wierenga",

year = "2011",

language = "English",

isbn = "9789036750493",

pages = "169--192",

editor = "P.C. Verhoef and J.E. Wieringa and J.C. Hoekstra",

booktitle = "Liber Amicorum in honoir of Peter S.H. Leeflang",

}