| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 502-532 |
| Number of pages | 31 |
| Journal | European Journal of Marketing |
| Volume | 40 |
| Issue number | 5/6 |
| Publication status | Published - 2006 |
The role of key account programs, trust, and brand strenght on resource allocation in the channel of distribution
Willem Verbeke, RP Bagozzi, P Farris
Research output: Contribution to journal › Article › Academic › peer-review