The role of key account programs, trust, and brand strenght on resource allocation in the channel of distribution

Willem Verbeke, RP Bagozzi, P Farris

Research output: Contribution to journalArticleAcademicpeer-review

Original languageUndefined/Unknown
Pages (from-to)502-532
Number of pages31
JournalEuropean Journal of Marketing
Volume40
Issue number5/6
Publication statusPublished - 2006

Research programs

  • ESE - MKT

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