The Role of Marketing in Digital Business Platforms

A Rangaswamy, N Moch, C Felten, Gerrit van Bruggen, JE Wieringa, J Wirtz

Research output: Contribution to journal › Article › Academic › peer-review

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Original language	English
Pages (from-to)	72-90
Number of pages	19
Journal	Journal of Interactive Marketing
Volume	51
Issue number	August
DOIs	https://doi.org/10.1016/j.intmar.2020.04.006
Publication status	Published - 2020

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title = "The Role of Marketing in Digital Business Platforms",

author = "A Rangaswamy and N Moch and C Felten and {van Bruggen}, Gerrit and JE Wieringa and J Wirtz",

year = "2020",

doi = "10.1016/j.intmar.2020.04.006",

language = "English",

volume = "51",

pages = "72--90",

journal = "Journal of Interactive Marketing",

issn = "1094-9968",

publisher = "Elsevier Ltd.",

number = "August",

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TY - JOUR

T1 - The Role of Marketing in Digital Business Platforms

AU - Rangaswamy, A

AU - Moch, N

AU - Felten, C

AU - van Bruggen, Gerrit

AU - Wieringa, JE

AU - Wirtz, J

PY - 2020

Y1 - 2020

U2 - 10.1016/j.intmar.2020.04.006

DO - 10.1016/j.intmar.2020.04.006

M3 - Article

SN - 1094-9968

VL - 51

SP - 72

EP - 90

JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

IS - August

ER -