The Role of Marketing in Digital Business Platforms

A Rangaswamy, N Moch, C Felten, Gerrit van Bruggen, JE Wieringa, J Wirtz

Research output: Contribution to journalArticleAcademicpeer-review

54 Citations (Scopus)
24 Downloads (Pure)
Original languageEnglish
Pages (from-to)72-90
Number of pages19
JournalJournal of Interactive Marketing
Volume51
Issue numberAugust
DOIs
Publication statusPublished - 2020

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