Original language | Undefined/Unknown |
---|---|
Title of host publication | Marketing: its dynamics and challenges. Proceedings of the 23rd EMAC Conference |
Editors | J. Bloemer, J. Lemmink, H. Kasper |
Place of Publication | Maastricht |
Pages | 1195-1197 |
Number of pages | 3 |
Publication status | Published - 1994 |
Research programs
- EUR ESE 25