The role of models and techniques in the new product development process

ARL Arbouw, K Lieshout, EJ Nijssen

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing: its dynamics and challenges. Proceedings of the 23rd EMAC Conference
EditorsJ. Bloemer, J. Lemmink, H. Kasper
Place of PublicationMaastricht
Number of pages3
Publication statusPublished - 1994

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