The role of models and techniques in the new product development process

ARL Arbouw, K Lieshout, EJ Nijssen

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing: its dynamics and challenges. Proceedings of the 23rd EMAC Conference
Editors	J. Bloemer, J. Lemmink, H. Kasper
Place of Publication	Maastricht
Pages	1195-1197
Number of pages	3
Publication status	Published - 1994

Research programs

@inbook{b654a8aabea847068271e9997d2e9781,

title = "The role of models and techniques in the new product development process",

author = "ARL Arbouw and K Lieshout and EJ Nijssen",

year = "1994",

language = "Undefined/Unknown",

pages = "1195--1197",

editor = "J. Bloemer and J. Lemmink and H. Kasper",

booktitle = "Marketing: its dynamics and challenges. Proceedings of the 23rd EMAC Conference",

}