The role of perceived brand traits in interactive CSR advertising and consumer endorsements on Facebook

Research output: Contribution to conferenceConference contributionAcademic

Original languageUndefined/Unknown
Publication statusPublished - 2018
Externally publishedYes
EventGlobal Marketing Conference - Tokyo, Japan
Duration: 1 Jan 2018 → …

Conference

ConferenceGlobal Marketing Conference
CityTokyo, Japan
Period1/01/18 → …

Research programs

  • ESHCC - non EUR result

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