The role of predevelopment activities in the relationship between market orientation and performance

F (Fred) Langerak, EJ Hultink, HSJ (Henry) Robben

Research output: Contribution to journal › Article › Academic › peer-review

92 Citations (Scopus)

Cite this

@article{048061ea8d324cbbaa84815be1f71b55,

title = "The role of predevelopment activities in the relationship between market orientation and performance",

author = "Langerak, {F (Fred)} and EJ Hultink and Robben, {HSJ (Henry)}",

year = "2004",

language = "Undefined/Unknown",

volume = "34",

pages = "295--309",

journal = "R and D Management",

issn = "0033-6807",

publisher = "Wiley-Blackwell Publishing Ltd",

number = "3",

}