The role of predevelopment activities in the relationship between market orientation and performance

  • F (Fred) Langerak
  • , EJ Hultink
  • , HSJ (Henry) Robben

Research output: Contribution to journalArticleAcademicpeer-review

96 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)295-309
Number of pages15
JournalR and D Management
Volume34
Issue number3
Publication statusPublished - 2004

Research programs

  • RSM MKT

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