The role of predevelopment activities in the relationship between market orientation and performance

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@article{048061ea8d324cbbaa84815be1f71b55,

title = "The role of predevelopment activities in the relationship between market orientation and performance",

author = "Langerak, \{F (Fred)\} and EJ Hultink and Robben, \{HSJ (Henry)\}",

year = "2004",

language = "Undefined/Unknown",

volume = "34",

pages = "295--309",

journal = "R and D Management",

issn = "0033-6807",

publisher = "Wiley-Blackwell Publishing Ltd",

number = "3",

}