The role of the social media in building brand advocacy through emotional engagement: the Red Bull Stratos campaign.

Research output: Contribution to journalArticleAcademicpeer-review

Original languageUndefined/Unknown
Pages (from-to)169-179
Number of pages11
JournalZarzadzanie w Kulturze
Volume15
Issue number2
DOIs
Publication statusPublished - 2014
Externally publishedYes

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