Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 169-179 |
Number of pages | 11 |
Journal | Zarzadzanie w Kulturze |
Volume | 15 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2014 |
Externally published | Yes |
The role of the social media in building brand advocacy through emotional engagement: the Red Bull Stratos campaign.
Research output: Contribution to journal › Article › Academic › peer-review