| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 169-179 |
| Number of pages | 11 |
| Journal | Zarzadzanie w Kulturze |
| Volume | 15 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2014 |
| Externally published | Yes |
The role of the social media in building brand advocacy through emotional engagement: the Red Bull Stratos campaign.
Research output: Contribution to journal › Article › Academic › peer-review