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The Role of Virtual Communities in the Consumer Decision Process

Research output: Chapter/Conference proceeding › Chapter › Academic

Original languageUndefined/Unknown
Title of host publicationMarketing in a Changing World
EditorsMinoo Farhangmehr
Place of PublicationBraga, Portugal
Publication statusPublished - 2002

Research programs

  • ESE - MKT
  • EUR ESE 23
  • RSM LIS
  • RSM MKT

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