The segmentation of volunteering

Research output: Contribution to journalArticleAcademicpeer-review


The willingness to help others is a global phenomenon. Volunteering is one of the observable forms of prosocial behavior. Although there is a general, global consensus on the conceptualization of volunteering, public perceptions of volunteer activities are substantially more complex. What is seen as a prime example of a volunteering activity in one country might not even be regarded as volunteering in another country. Plus, what is seen as volunteering tomorrow might not be considered volunteering today. This documentation delves into the changing perceptions on volunteering leading to new profiles of volunteering over time. Understanding these new profiles is important as failing to do so will hamper the recruitment and retention of volunteers, and may cause volunteer-involving organizations to lose out on the value these new profiles bring.
Original languageEnglish
Pages (from-to)155
Number of pages160
Issue number1
Publication statusPublished - 2022


Dive into the research topics of 'The segmentation of volunteering'. Together they form a unique fingerprint.

Cite this